Archive for the 'marketing' Category

Product Reviews Gone Wrong

Product reviews can make or break a product and with social media now days, these reviews can mean a sale or no sale and can become the bane or blessing of corporate marketers. Here are some reviews I came across during my own shopping

  • “I sat at my meeting and confidently removed the cap from my pen and it wrote flawlessly…” – BIC Ball Pen

 

If you’ve come across an interesting review, pass it along!

Getting your enemies to fight for you

Celebrating the money the neo-nazis are raising against their own cause.

At this town in Germany, the people gave up on trying to keep the neo-Nazis from marching every year and turned the march into a walk-a-thon where the marchers were inadvertently raising money to support those who want to leave the neo-Nazis.

For every meter the neo-Nazis walked, local businesses and residents would donate $12.50 to a nongovernmental organization devoted to making it easier for neo-Nazis to leave behind their hateful politics.

Check it out here.

What a great way to avoid the fighting of a controversy, get a laugh, and frustrate foolishness!

 

Charity Choice and adminstrative costs

There’s a recent trend to check a charity’s administrative costs to determine if one will give to them or not.

While exorbitant overhead costs or executive salaries can be outrageous, don’t judge all non-profits by the same story you heard of some executive who had a mansion and a 7-figure salary. Most non-profit administrators and staff are working like all get out to keep their programs going with very little finances to keep them going.

In fact, according to Saundra Schimmelpfennig at the blog Goodintents.org, low administrative costs can be misleading on the effectiveness of an organization.

Some projects have inherently low administration costs such as construction projects – because of the high cost of building materials in relation to administration costs – and donated goods. This can lead to schools built or libraries stocked with books but both go unused because there is no money to hire teachers.

This giving mindset can lead to problems for non-profits that want to do things right but have trouble getting funding for the very things they are best at.

In a non-profit that I’ve worked with in Guatemala, they struggle to pay salaries, maintenance and basic expenses because many givers have designated there funds to specific projects that cost the organization a lot but are not the core programs.

Schimmelpfennig continues with a word of caution:

Be wary of any program claiming extremely low administration Administration is a necessary part of aid projects. Organizations claiming that all of your money will go directly to the aid recipients either have a secondary source of funding, are expecting volunteers to cover administration costs out of their own pocket, or are not being honest with donors. When I spoke with staff in my state’s Consumer Protection Agency they said that one of the red flags that will trigger an investigation of a charitable organization is if it claims no fundraising expenses.

So when you look to give to an organization, see what they are doing and how well they’re doing it. If you like what they do, support them in doing it! That includes giving to general fund expenses. Your gift that pays to keep a light on may be the dollar that illuminates the new ministry, outreach, or  research branch that changes hundreds of lives. It may even be the dollar that lights the lab where they will find the cure for cancer!

Read more of Schimmelpfennig’s useful article at  Don’t Choose a Charity Based on Administration Costs

Charity Publicity via Reddit

Heifer, the non-profit that helps poor by providing training, and animals around the globe, just received a big publicity boon from none other than billionaire philanthropist Bill Gates.

He participated in Reddit’s Secret Santa gift giving and made one Reddit user very happy. It also was a great marketing promotion for Heifer!

Read the story here:

Bill Gates Shares The Holiday Spirit With One Very Surprised Reddit User – Forbes.

DiGiorno Pizza Newsjacked the “Sound of Music”

I found another great example of newsjacking. DiGiorno Pizza got attention during the NBC’s Live Sound of Music Broadcast when they tweeted a series of messages drawing attention to how pizza should have been or “must” have been included in this production. This is classic and hilarious newsjacking!

DiGiorno Pizza live tweets ‘Sound of Music Live!’ Hilarity ensues

Here are some other examples  of newsjacking to get your mind going!

 

Transformation…

Here’s a great video demonstrating in the physical how Degage Ministries in Grand Rapids, Michigan is transforming lives on the inside.

 

‘Useless Plastic Box’ on sale at Best Buy

A prankster put out a new product at Best Buy Stores in the Los Angeles area. The “Useless Plastic Box”.

This innovatively useless product was labeled as “Another gadget you don’t really need. Will not work once you get home. New model out in 4 weeks. Battery life is too short to be of use.”

This reminds me of things my brother and I and our friends would have pulled off together.

 

via Best Buy Prankster Puts ‘Useless Plastic Box’ On Store Shelves Across Los Angeles – ABC News.

The power of “you”

you handUsing the word “you” can prompt action. Using the words “we” or “us” can prompt inaction or passivity.

I like how  worded it in her story at How to Kill A Persuasive Speech With One Tiny Word – Business 2 Community:

Mazur says that the the most important word in any presentation is “you” because it gets people to take action and responsibility for what you’re telling them to do.

It can also increase offenses and adds a sense of precocious demand to those who use it, but it can sure be effective!

Clever Marketing: Nothing replaces water

I love Denver Water’s minimalistic approach that is eye catching and effectively communicates their message: “Use only what you need.”  Below is one part of a wider campaign they did starting with a park bench.Only what you need

‘Use only what you need’.

See more of the marketing at  Nothing replaces water.

Paypal-style “Contribution” Button

PaypalContributeLooking for a Paypal Style button that says “Contribution” instead of subscribe or donate? Here you go!

Right click the image to download it!