Review: Nine Reasons Why I Like Mail Chimp

Mail Chimp offers encouraging words and little comments that link to youtube videos...usually something to do with a chimp.

Mail Chimp offers encouraging words and little comments that link to youtube videos...usually something to do with a chimp.

1. Visual Capabilities
Our previous large scale e-mail distributor was having some glitches and we wanted to go with more custom visual capabilities. When I spoke with our previous provider, they actually recommended Mail Chimp. Somehow I don’t think they’re focusing on their e-mail distribution side of the business! Not only does Mail Chimp provide basic templates, they also provide great tools for embedding your own graphics in the site or developing your own templates

2. Reports

A Mail Chimp Report

A Mail Chimp Report

I never thought I was one for statistics, but I really like the graphics that Mail Chimp provides that help me evaluate how my campaigns are doing. This is great for showing my superiors how the campaign is going and letting them see that this means of communicating with people isĀ  effective. Of course it’s always cool to see the map of where people are opening the e-mails, but I especially like being able to compare my campaign stats with the industry averages.

The e-mail click maps that overlay on the actual e-mail so you can see where peopl are clicking and what’s effective gives immediate feedback that can be used to improve the next campaign. Continue reading

E-mail choice and social responsibility

A recent post on Tech Scoop shows that rates of social involvement when it comes to giving donations. Check out these charts:

Number of Transactions by e-mail provider

Number of Transactions by e-mail provider

From the stats, mac users are the most active when it comes to being involved with giving donations. While they are active at giving, these active hip young users are out given when it comes to amount by the savvy trendsetters using Gmail, Yahoo, AOL and Hotmail for their e-mail services.

Amount of donations by users of specific e-mail providers

Amount of donations by users of specific e-mail providers

What’s this say about e-mail providers, users, and social responsibility? Among many things, it would seem that these leading e-mail providers have connected with a demographic that not only says they want to be involved and responsible, but actually do! I’m curious about the age range of these user groups and if this would indicate anything about a younger generation starting to be more active in giving even though the amounts may be small. A grass roots development in people connecting with causes could lead to marketing plans and campaigns based not only on ages, location, etc., but on e-mail providers.

What are some other ways we could use this info to focus on those who actually do take action?