A recent post on Tech Scoop shows that rates of social involvement when it comes to giving donations. Check out these charts:
Number of Transactions by e-mail provider
From the stats, mac users are the most active when it comes to being involved with giving donations. While they are active at giving, these active hip young users are out given when it comes to amount by the savvy trendsetters using Gmail, Yahoo, AOL and Hotmail for their e-mail services.
Amount of donations by users of specific e-mail providers
What’s this say about e-mail providers, users, and social responsibility? Among many things, it would seem that these leading e-mail providers have connected with a demographic that not only says they want to be involved and responsible, but actually do! I’m curious about the age range of these user groups and if this would indicate anything about a younger generation starting to be more active in giving even though the amounts may be small. A grass roots development in people connecting with causes could lead to marketing plans and campaigns based not only on ages, location, etc., but on e-mail providers.
What are some other ways we could use this info to focus on those who actually do take action?