Just Salad gave a great example of how to create buzz with people who already love their product: Faithful Customers.
They sent out 100 skip-the-line pink bowls to faithful customers and then promoted the concept and the buzz took things from there.
Personally I’d never heard of Just Salad, but that may have something to do with me living in a third-world-country. However, I felt myself wishing I had a pink bowl from this restaurant and I could skip lines for a fresh salad! In fact, I think the TSA should provide this sort of thing for lines at the airport! I can see it now…” Hey! You can’t cut in the line…Oh, sorry, I didn’t see your pink carry on bag. Come right on in!”
Ok, so that’s dreaming a bit. However, I think Just Salad did a great job of getting their name out there AND rewarding those who have been faithful to their business.
“For the cost of a bowl, shipping, and a free topping, $20? the small business reached thousands of customers and prospects.”