1. Visual Capabilities
Our previous large scale e-mail distributor was having some glitches and we wanted to go with more custom visual capabilities. When I spoke with our previous provider, they actually recommended Mail Chimp. Somehow I don’t think they’re focusing on their e-mail distribution side of the business! Not only does Mail Chimp provide basic templates, they also provide great tools for embedding your own graphics in the site or developing your own templates
I never thought I was one for statistics, but I really like the graphics that Mail Chimp provides that help me evaluate how my campaigns are doing. This is great for showing my superiors how the campaign is going and letting them see that this means of communicating with people is effective. Of course it’s always cool to see the map of where people are opening the e-mails, but I especially like being able to compare my campaign stats with the industry averages.
The e-mail click maps that overlay on the actual e-mail so you can see where peopl are clicking and what’s effective gives immediate feedback that can be used to improve the next campaign. Continue reading