Why Intercultural Communication Skills are Important to Me
I have often heard people say, “The world is getting smaller.” Yes, in a sense it is true more people are coming into contact with different people as travel and communication across the globe increases Since each of us will, no doubt, be coming into contact with someone from a culture different from our own, it is necessary for us to be able to communicate. If we are unable to communicate with other cultures, we will become completely centered on our own culture and miss out on the blessings and ideas found in other cultures.
Intercultural communication is important to me, not only to gain from other cultures, but so I can understand others better. Each person I meet has different backgrounds and a culture different from my own. Whether as part of an occupation or in a friendship, understanding differences in culture helps me to be more understanding and enjoy the value of our different qualities. Continue reading →
Looking for that news hook? Newsjacking may be exactly what you’re looking for!
Read David Meerman Scott’s book…’cause he wrote the book on Newsjacking! His perspective on connecting news stories with your product or business can be a great way to get yourself in the public eye. Just be careful what news you jack or you could end up with a black eye.
On Nonprofitmarketingguide.com, Kivi Leroux Miller describes how how you can get yourself in the second paragraph of news stories if you learn how to respond quickly to the news of the day!
It works like this: a news story breaks. Journalists are under pressure to update that story for the next edition or broadcast. So while the core of the story (the first paragraph) doesn’t change all that much, the second paragraph does, with additional details or insights or related quotes. That’s your chance to swoop in with something a reporter can use that’s related — but not necessarily essential — to the main story to freshen it up. Then your part of the story gets repeated as other media outlets pick up the story. ~ Miller
Newsjacking can be done by commenting on the newstories and hopefully getting picked up like Remco described in the comments here.
I prefer the idea of having a relevant connection to the story that is interesting enough that it caches the attention of the reporter. It’s OK to use a bit of humor with this as long as you don’t go overboard, You can even newsjack serious stories as long as you keep them in good taste.
Oakley Sunglasses did a great job of newsjacking when they jumped on an opportunity to give glasses to the sun sensitive 33 Chilean miners. They each received Oakley Radar sunglasses to protect their eyes as they exited the mine after their long ordeal below ground. Estimates say that Oakley garnerd about $41 million in promotions for the $6300 worth of product they donated.
Newsjacking can be a great way to tie-in your organization to the latest news, but just be wise about how you use this technique. There will eventually be a news story that relates to your organization but it may be one you want to stay away from or at least be really careful how you tie-in to it. For example, if the local pound burns down, announcing your hot dog dinner to raise funds to spay and neuter dogs in the county would be less than advisable.
Have you newsjacked a story? Tell me how you did it in the comments below!
In grad school, I studied Organizational Communication under Dr. Shirley Drew at Pittsburg State University‘s Communication Department. Below is the second part of my response to a final question about persuasion and human attitude theory.
Since classical theories of organizations were proposed in the late 19th and early 20th centuries, several other theories have been developed in an attempt to look at organizations from different perspectives. These perspectives are theorists’ answers to questions that did not fit into the traditional understanding of organizations with the hope of achieving better understanding and explanation of why organizations are organized, function or reach entropy the way they do.
While classical theory was very mechanical and focused on the machine-like qualities of the parts of an organization, theorists made a distinct swing away from this generally inflexible, non-communicative perspective with the introduction of the Human Relations Theory of organization.
Human Relations Theory of organization was developed, in part, as a result of an observation that researchers made while conducting a study of the effect of lighting on workers in a factory. This study, known as the Hawthorne Studies, showed that workers work better, are more productive, and seem to gain more satisfaction from their work when they feel important. In this case they felt important simply because they were being studied. As theorists expanded on this study, the Human Relations Theory was developed as a strong focus on self-actualization of the individual by encouraging the individual to work with the attainment of basic needs as a reward. As the organizational theory’s focus turned from the production or attainment of organizational goals to the betterment and fulfillment of the individual, opposing scholars and critics voiced their concerns. Some thought human relations theorists were too focused on giving employees a good feeling about themselves. In part this aspect of Human Relations Theory may have been a contributing factor to the development of the Social Systems Theory that turned again toward viewing organizations not as a machine but more as an organism of parts that are all working together for the common purpose.