Twitter becomes a corporate tool for handling PR problems

Here’s an example of how corporations are using Twitter to handle PR problems effectively!

Southwest, apparently schooled in its social networking knowhow, responded quickly and efficiently to the impending PR disaster, contacting Smith directly through its own Twitter account with tweets such as “Hey folks – trust me, I saw the tweets from @ThatKevinSmith I’ll get all the details and handle accordingly!

Read the whole story at Death + Taxes Magazine.