Advertising on Facebook is convenient, easy to setup and can be pretty effective! We can select a specific audience by age, location, interests, etc. and then bid on how much we are willing to pay per click that we get. A nice thing is that we can limit our expenses per day so we don’t go over budget.
For our leadership conference we wanted to get the news out to the online crowd. Using Facebooks advertising we made one (see at right). We’ve drew about 13% of those who came to our leadership site through this ad.
To track traffic to our websites we make use of Google’s Analytics and run reports for leadership through the free tools Google provides. Pretty handy.