I found another great example of newsjacking. DiGiorno Pizza got attention during the NBC’s Live Sound of Music Broadcast when they tweeted a series of messages drawing attention to how pizza should have been or “must” have been included in this production. This is classic and hilarious newsjacking!
DiGiorno Pizza live tweets ‘Sound of Music Live!’ Hilarity ensues
Here are some other examples of newsjacking to get your mind going!