For two years Evan White and Jason Sadler have been wearing shirts. Well actually they’ve been wearing shirts for most of their life, but now they get paid to wear t-shirts through www.iwearyourshirt.com.
It’s part of a unique marketing ploy that is getting some attention across the blogosphere. iwearyoushirt sold out days for 2010 and are making progress toward filling up 2011. January, February, March, April, and May are sold out. The price of having your shirt worn by Jason and four others started at $5 on Jan. 1 and goes up by $5 each day for a full $1825 on Dec. 31, 2011.
Even Jason’s dog, Plaxico, is in on the shirt wearing. At $50 a day you can have your custom made t-shirt worn by Plaxico.
They even make the shirt for you!
Here’s how they describe their shirt wearing services:
“There is no other place on the web you can pay such a small price to have such an awesome community see your company/product/service/etc.”