Just Salad’s Pink Bowl Promotion
Just Salad gave a great example of how to create buzz with people who already love their product: Faithful Customers.
They sent out 100 skip-the-line pink bowls to faithful customers and then promoted the concept and the buzz took things from there.
A happy Customer who blogged about his pink bowl experience!
Personally I’d never heard of Just Salad, but that may have something to do with me living in a third-world-country. However, I felt myself wishing I had a pink bowl from this restaurant and I could skip lines for a fresh salad! In fact, I think the TSA should provide this sort of thing for lines at the airport! I can see it now…” Hey! You can’t cut in the line…Oh, sorry, I didn’t see your pink carry on bag. Come right on in!”
Ok, so that’s dreaming a bit. However, I think Just Salad did a great job of getting their name out there AND rewarding those who have been faithful to their business.
“For the cost of a bowl, shipping, and a free topping, $20? the small business reached thousands of customers and prospects.”