When it comes to Facebook its hard to know whether it’s best to make a fan page or to use a group page. I came a cross a great description on Search Engine Journal.
Here’s a quick summary of Ann Smarty’s review of the two features. I didn’t include it but her article includes a great table that compares the feature of pages and groups.
- Pages are generally better for a long-term relationships with your fans, readers or customers;
- Groups are generally better for hosting a quick active discussion and attracting quick attention.